THE NUTS AND BOLTS

BIRTH DATE:                             19 September

ADDRESS:                              McIndoe Parade, Parkdale, Melbourne, Victoria

CONTACT:                                 0420837433

social profiles: https://www.linkedin.com/in/westnick/

https://www.instagram.com/nickwestfilms

ACADEMIC

Nick’s accolades

2024 - full accredited member of the Australian cinematographers society (acs)

2021 - Nominee

THE B&T AWARD FOR DIVERSITY – THE WORK - “Workplace Safety is our Common Language” - worksafe

think hq

2019 - Winner

B&T Awards

CONTENT MARKETING STRATEGY OF THE YEAR - ‘Girls, Make Your Move’ campaign, Aust gov

Columbus, MKTG and Dentsu Mitchell - Produced multimedia content for the on going campaign

KEY SKILL SET

Passion for storytelling

Keen eye for detail and critical mind

Creativity and passionate interest in film, video, design, editing and the creative arts

Patience and concentration

A high level of self-motivation, commitment and dedication

Organisational and time management skills

The ability to work under pressure and deadlines

Effective “cut through” communication skills, both written and oral

Practical industry skill set

ARRI - RED - BLACKMAGIC CAMERA SYSTEMS OPERATION - 10YRS EXP.

CANON - HASSLEBLAD - BRONCOLOR LIGHTING SYSTEM OPERATION - 16YRS EXP.

Adobe Suite - 16yrs exp.

Davinci resolve studio - EDITING & COLOUR GRADING - 10yrs exp.

Studio & Unit Production for Film, TV, Radio and Print - 10YRS EXP.

Commercial & Creative advertising Photography - 15YRS EXP.

Advertising 15YRS EXP

Editorial - 12YRS EXP.

My tertiary education process began in 2001 at Griffith University Brisbane, culminating in 2006 with a Bachelor of Screen Production and Bachelor of Photography majoring in creative advertising. From this point I have worked extensively in Australia and the UK with broadcasting and production companies, leading marketing and PR companies such as the SKY Business Channel and Jamie Oliver “Taste” festivals.

In 2012, As part of the SKY Business Channel, my role was Project Champion Producer/director for the creation and delivery of over 110 productions broadcasted across the British Isles. London was the place where I really ‘cut my teeth’ and learned a lot. I continue to learn and be amazed of all the stories out in the world just waiting to be told every day.

Throughout my academic and employment endeavours, I have succeeded in displaying a high level of professional discipline, an ability to create outstanding content, a hardworking ethic and a commitment to achieving success by building great business relationships through a client-focused approach.

My experiences over the past 15 years have allowed me to develop a range of skills which will support me in achieving success in any role. I have created high end content across all genres from Documentary to pre-produced Drama. From food through to fashion. I have always held the upmost highest standard through the production process.

Since moving to Melbourne 10 years ago, I have been fortunate enough to work as an independent Filmmaker/Producer under WEST CREATIVE COLLECTIVE, Where I worked directly for global and national companies such as Fairfax Media, Yellow Pages, The Urban List, Myer, David Jones, Tetley tea and Ford. I was fortunate to be a subcontractor for advertising agency giant MKTG and over the 2 years worked as a service provider for the Australian Government, Energy Australia, Woolworths, Citibank, Holden and The Body Shop.


From 2018-2021 I was employed at full service agency, Think HQ as a multimedia producer. Producing Print, TVC, Radio & social campaigns for NGOs, non for profit and Government campaigns. Budget in the range of 20k - 4Mil.

Nicks agency campaign work has won and has been nominated in the annual B&T advertising awards in 2019 and 2022 respectively

Nick is currently working as head of Production for Greenpoint Productions based in Cremorne.

GREENPOINT PRODUCTIONS. 2021 - 2024 - HEAD OF PRODUCTION/SNR CREATIVE PRODUCER

I produced and directed a range of projects from mini documentaries to campaign videos.

You can see the latest in my campaign and branded documentary section on the home page.

THINK - HQ. 2018 - 2021 MULTIMEDIA PRODUCER

At Think HQ, Nick create a range of commercial multimedia content to drive audience action. This includes campaigns, case studies and content creation for Thinks clients in the NGO, Non for profit & Government sector

Think HQ Awards/ Nomminations

2020

B&T Awards

• NOMINATED : State Agency (VIC)

Mumbrella Comms Con Awards

• NOMINATED: Best Government Sponsored Campaign - Employ Their Ability

• NOMINATED: Internal Communications/Change Management - VMIA Strategy 2024

2019

PRIA Golden Target Awards

• STATE WINNER: Medium Consultancy of the Year (VIC)

• NATIONAL HIGHLY COMMENDED: Medium Consultancy of the Year

• STATE HIGHLY COMMENDED: Internal or Change Management Communication - VMIA Strategy 2024

• NATIONAL HIGHLY COMMENDED: Internal or Change Management Communication - VMIA Strategy 2024

Mumbrella Comms Con Awards

• NOMINATED: Best Government Sponsored Campaign - Helping Our Health for National Health and Medical Research Council

• NOMINATED: Midsize PR Agency of theYear

B&T Awards

• NOMINATED : State Agency (VIC)

• NOMINATED: Best Use of AR/VR-VMIA Strategy 2024

Roles & Responsibilities

PRODUCER / DIRECTOR / CAMERA OPERATOR / PHOTOGRAPHER / EDITOR

Pre Production

·        Liaising with stakeholders and advising client on content for video.

·        Develop a detailed treatment, shot list and storyboard

·        Check location and time of day suitable for shooting

·        Source all equipment and external suppliers (wardrobe, stylist, crew) necessary to shoot

·       Check casting suitable for brief

·        Create a schedule & production call sheet

·        Create a schedule & production call sheet & brief cast & crew for each location

Production

·        Camera & equipment set up

·        Directing and capturing all scenarios and or collaborating with stakeholders and clients

·        Camera operating and audio

·        Digital 6k file management

·        Filmed all themes and surroundings in accordance to brief

·        Capture Additional stills

·       Digital file management

Post Production

·        Complete rough edits of video content for client review

·        Edit scene selection incorporating client feedback.

·        Direct Cutting edge animation/post effects to link scenes together

·        Audio compiling and sending sound mix

·        Colour grading

·        Incorporate client feedback into 2nd and final draft

·        Encoding for different media platforms

·       Encoding to formats for streaming capabilities. 

·        Mastering and distributing on time to deadline.

WORK HIGHLIGHTS

The Brief

 
The Victorian Government’s investment to build the Education State is transformative. And it’s coming at just the right time. 

The world around us is changing. Technology has forever altered the way we work – and learn – in new and exciting ways. We need more teachers than ever before. People to lead the path. To inspire passion. To Teach the Future.

Idea

We needed to present teaching in a new light. To shift the public perception and show people that this is an exciting, rewarding and challenging career choice where you can actively make a difference and prepare young people for the future. 

Think HQ developed a creative campaign concept for the Victorian Department of Education and Training to do just that. We would show potential teachers that teaching isn’t about standing in front of a classroom – it’s about embracing everything that’s exciting and new about the world and sharing it with your students.

Outcomes

Think HQ produced the ‘Teach the Future’ campaign in its entirety – from creative concept through to execution and delivery. 

The campaign includes a 30’ edit across TV and cinema, a 15’ edit on TV and video on demand, 6 15’ edits on social channels, as well as radio, digital, press and out of home executions. 

While the campaign is ongoing, effectiveness will be measured through a combination of percentage-reach of the target audience, website hits and overall campaign feedback.

Initial results show the campaign is resonating with the target audience of school-leavers and people considering a career change. In the first few weeks of the campaign (between December 1–18), the campaign website received almost 9,000 visits, with users spending an average of six minutes on the site.

The brief

Maritime Safety Victoria wanted to build understanding of the ways in which boaters and paddlers can be prepared for any eventuality out on the water. Through a behaviour change campaign, the goal was to prevent maritime accidents and deaths by building awareness of the preparation required to safely enjoy the open water.

Idea

Research on boater attitudes and behaviours towards preparation shows that there is a clear attitude that boating and paddling is a low risk activity. The reality is that if these individuals did experience an accident, they wouldn’t know what to do because they are not prepared for the unpredictable. Think HQ developed a behaviour change campaign utilising video, social media and print material, to build awareness of better safety preparation prior to boating or paddling in Victoria. Collateral sought to promote the idea that better preparation would mean a reduction in boating and paddling accidents and deaths. Better preparation was expressed as ‘Prepare to Survive. Know the Five’ - with five easy to remember actions to ensure safety.

Outcomes

Think HQ created a 15 second video for social media and a 33 second version for the Maritime Safety microsite. The social media ad as of Feb 2019 has been performing incredibly well. On YouTube there is currently a view rate of 57%, well above the government benchmark of 25% and on Facebook there is a click through rate (CTR) to the microsite of 0.96%, much higher than the government benchmark of 0.08%. The YouTube video is currently at 174,621 views and is expected to reach 625,000 by the end of the campaign. The overarching campaign message ‘Prepare to survive: Know the five’ has been shared across Victorian Fisheries Authority, Emergency Management Victoria, Parks Victoria and RACV Marine social channels. Sponsored content on news sites has resulted in 4K clicks. The microsite for the campaign has so far had 7,575 views with an average time on the page of 1min 38secs. A brochure was also produced and mailed to all Victorian boaters, with specific individual case studies relevant to each of the five actions.

Result :

The brief

The vast majority of Victorians know what corruption is. They even feel like they have a moral responsibility to do something about it. But only 24% know where to go to make a report. The Independent Broad-based Anti-corruption Commission (IBAC) wanted a campaign to increase knowledge and understanding of public sector corruption, its impacts and how to report it in Victoria.

Idea

When people see corruption, they know it. We needed to bridge the gap between knowing, and acting. We needed to reaffirm that yes, what they’re seeing is corruption. And yes, they can do something about it. Our target audience was anyone that had interactions with the public sector – including CALD, ATSI, metro regional and rural targets – as well as public sector workers themselves. The “Yes, it’s corruption” campaign educated audiences with realistic public sector corruption examples, and provided an avenue to act and report. Research had told us that people were hesitant to report for fear of repercussions, so reminding people they could remain anonymous was key.

Outcomes

The campaign was in market during June 2019, and included radio, press, out of home (OOH), digital display, 15sec videos for social, website assets and targeted CALD activity, all developed by Think HQ. As a result of the campaign: • There was 170% more traffic to the IBAC site than average • Of these, 77% were new visitors, indicating an increase in the number of people aware of IBAC • Click through rates for online display advertisements were 0.48%, a 860% increase on target • Average weekly visit to the complaints forms increased by 91% on target and 184% year on year • Average weekly visits to the information form increased by 134% on target and 267% year on year • Initial results indicated that average weekly website visits doubled and call centre enquiries increased from an average of 23 calls to 31 calls per day during the campaign period.

Results

2014 - CURRENT - WEST CREATIVE COLLECTIVE

Roles & Responsibilities

PRODUCER / DIRECTOR / CAMERA OPERATOR / PHOTOGRAPHER / EDITOR

Pre Production

·        Develop a detailed Treatment, shot list, storyboard

·        Liaising with stakeholders and advising client on content for video.

·        Check location and time of day suitable for shooting

·        Source all equipment and external suppliers (wardrobe, stylist, crew) necessary to shoot

·       Check casting suitable for brief

·        Create a schedule & production call sheet

·        Create a schedule & production call sheet & brief cast & crew for each location

Production

·        Camera & equipment set up

·        Directing all scenarios and or collaborating with stakeholders and clients

·        Camera operating and audio

·        Digital 6k file management

·        Filmed all themes and surroundings in accordance to brief

·        Capture Additional stills

Post Production

·        Complete rough edits of video content for client review

·        Edit scene selection incorporating client feedback.

·        Direct Cutting edge animation/post effects to link scenes together

·        Colour grading

·        Encoding for different media platforms

·        Mastering and distributing on time to deadline.

REFERENCE DETAILS

REGINA LYSAUGHT

EX Snr Account Director now Owner VEE Agency

MKTG

T: +61 (0) 3 9693 6545

M: +61 (0) 424 730 150

E: RLysaught@mktg.com

LUPE PRADA

Snr Digital Marketing manager

Gumtree Australia

M: 0408626878

E: contactlupeprada@gmail.com